While it’s difficult to predict the future, there are some things about social media that won’t change, such as its popularity is increasing every year, with the number of social media users up 13% year on year. Social media is now the go to platform where customers communicate with your brand. This means as a business owner, you can no longer afford to ignore social media as a valuable marketing tool.
So what are the social media trends that we should be building into our marketing strategies for 2019?
1. Live Facebook Videos
Going live on Facebook has been around for a few years now, by using live videos it allows customers to connect with your brand and see the human side of your business. It also performs better than other posts by creating higher engagement, add the fact that it’s inexpensive to create these videos and you can see why Facebook live continues to grow in popularity.
2. Instagram Stories
Instagram stories have emerged as the top platform for video in 2018. Giving the business owner the opportunity to create interactive, authentic content that helps build customer trust and loyalty. Stories have increased engagement and a higher reach than posts; used consistently they are an inexpensive and convenient way to talk to your target market.
3. Social E-Commerce
Online shopping is big business, it’s quick, convenient and now with the introduction of social integrations it’s even easier to shop for products that you’ve came across on social media. Social shopping includes feature such as ‘Buy Now’ buttons, that allow followers to navigate to the website direct from social or creating tags and links in posts and stories that give the ability to take the user from social directly to a specific product.
When creating your marketing plan for 2019 it is vital to build all of these into your marketing strategy, and that’s where we can help! If you would like more information on how we can help you create a valuable marketing strategy for the year ahead don’t hesitate to get in touch.